Betzaida Ledezma


Graphic Designer  𖥔 ˖ Brand Identity | Packaging | Motion




Current Work

  1. AG1 | Rebrand
  2. Pawstine Dog Grooming Kit | Packaging
  3. Golden Thread | Editorial






















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Betzaida Ledezma   




Industry | Pet Grooming

Grooming a dog can be time-consuming and a stressful experience for both the pet parent and their furry best friend. The goal was to create a sustainable grooming kit that offers a rinse-free process.  


Key Research

 Recycling Challenge

Pawstine uses a compostable material from wheat straw for its bottles and cardboard as a core packaging element due to its wide recyclability. In addition, our products feature plant-based ingredients that are healthy for pets and gentle on the environment.


Logotype | Color | Typologies







Collaboration









Packaging







 
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