Betzaida Ledezma

Graphic Designer 𖥔 ˖ Brand Identity | Packaging | Motion




Current Work

1. AG1 | Rebrand
   
2. Pawstine Dog Grooming Kit | Packaging
3. Golden Thread | Editorial
4. LAABF | Transmedia & Rebrand
5. CHEPA | Packaging

About
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Based in Los Angeles, California 𖥔 ݁ ˖    

Betzaida Ledezma   



Industry | Pet Grooming

Grooming a dog can be time-consuming and a stressful experience for both the pet parent and their furry best friend. The goal was to create a sustainable grooming kit that offers a rinse-free process.  


Key Research

 Recycling Challenge

Most packaging consist of non-recyclable or hard to recycle packaging. Pawstine uses a compostable material from wheat straw for its bottles cardboard as a core packaging element due to its wide recyclability. In addition, our products feature plant-based ingredients that are healthy for pets and gentle on the environment.


Logotype | Color | Typologies






Collaboration








Packaging







 
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