Betzaida Ledezma

Graphic Designer 𖥔 ˖ Brand Identity | Packaging | Motion




Current Work

1. Pawstine Dog Grooming Kit | Packaging
2. AG1 | Rebrand
3. Golden Thread | Editorial
4. LAABF | Transmedia & Rebrand
5. CHEPA | Packaging

About
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Based in Los Angeles, California 𖥔 ݁ ˖    

Betzaida Ledezma   





Industry | Wellness and Nutrition

A strong foundation cannot be shaken; the guts vital link between the mind and body help to shape peoples well-being. AG1 is committed to aid and enrich gut health through innovation and intention.




 Key Research



Interconnected

Gut health issues are often rooted in a weakened microbiome (bacteria in our digestive track). When the microbiome is out of balance, it affects the nervous system of our bodies. Impacting the way we feel, think, and function daily. Enriching the microbiome boots support in the body, gut, and mind.





Logotype




The logotype showcases an elongated, high-contrast serif typeface with soft, curved brackets. Its airy, refined aesthetic conveys a visual language that feels light, structured, and intentionally liberating. This balance of strength and elegance mirrors AG1’s core values: encouraging mindful steps toward wellness with discipline, patience and grace.


Color & Typologies


The brand’s color palette is vivid, inviting, and full of life. 
Creating a fresh and exciting visual identity that stands out. 
Breaking away from the standard green hues commonly 
seen in the wellness industry. 

Digital



Packaging & Print










Application






Collaboration





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